Because we have a fully-qualified watchmaker in our office in Poole (- Alex), we can do things that other brands can't do, or won't.

Like building custom watches.

It's not something we do often, but it's one of life's little pleasures, being able to build a watch that's exactly what a customer wants.

Based on our stock components and often our small-batch straps, they're assembled by hand in our office in Poole, to whatever our customer wants.

This case finish, that internal bezel, those hands, that strap. If you can visualise it, we can build it.