We read a post on a Breitling forum the other day asking why we made up such obviously  contrived names for our watches, so we thought we'd explain where they came from.

We didn't make anything up - we just named them after areas near where we live - Bloxworth, near Wareham, and the various Canfords near Wimborne.

And our model numbers 202-xxx and 929-xxx?

They're the dialling codes for Canford (01)202 and Bloxworth (01)929.

Mythical RAF airfields - not pictured.