We spent most of last summer designing, refining, and redesigning our first rubber strap, so we thought we'd explain why we take our time to design a component that looks straightforward.
A lot of brands look through a silicone strap catalogue, pick something, and just ask the vendor to mould their logo into it, laser-etch the buckle, and call it theirs. Job done. Nice and cheap, nice and easy.
But that wouldn't be an EB strap. It would just be a strap with an EB logo on it. We wanted to design one that was our own. And this is the result; a rubber strap with a rare level of detail and thou...Read More